What is a cookie?
A cookie is a small text file placed on an internet user's hard drive. It is generated by a web page server, which is the computer that operates a website. The information the cookie contains is set by the server and it can be used by that server whenever the user visits the site. A cookie can be thought of as an internet user's identification card, which tell a website when the user has returned.
What is the purpose of cookies?
Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit.
Websites use cookies mainly because they save time and make the browsing experience more efficient and enjoyable. Websites often use cookies for the purposes of collecting demographic information about their users.
Cookies enable websites to monitor their users' web surfing habits and profile them for marketing purposes, for example to find out which products or services they are interested in and send them targeted advertisements.
How does IPEM use cookies?
IPEM uses two types of cookies: essential and analytics cookies. The essential one’s cover things like login, basic site functionality, cookies to make things happen. The analytical ones are for use tracking and personalisation.